What Our Fans Are Saying

Which Would You Bring
Into Your Home?

The technology in your house changes with the times, so why hasn’t your cat litter? Upgrade your home with smarter, health monitoring cat litter.

PrettyLitter and a clay litter in a white bowl
Showing comparison of PrettyLitter and a clay litter

Traps Odor

Silica gel crystals absorb moisture through millions of micropores, locking in Odor

Lightweight

Clay litter cements when wet, making it heavier to scoop and dispose of.

Convenient

We deliver to your doorstep, saving you the time and energy of shopping in-store.

Monitors Health

Blood in urine is hidden by clay litter while PrettyLitter shows blood and pH levels.

Hear From
Other Cat's Parents

What is Silica Gel?

Silica gel is a super absorbent and inert form of silicon dioxide, which is a material found in nature. The type of silica gel that makes up PrettyLitter, amorphous silica gel, has been widely used for decades in industries including food and pharmaceuticals, cosmetics, and household supplies.

Because PrettyLitter absorbs so well, it means you need less litter to last you and your cat a whole month. This makes our bags smaller and lighter.

Refill Monthly
Scoop Less
80% Lighter

How Does It Work?

PrettyLitter changes color to tell you when your cat has a potential health issue, so you can get them help before it becomes an urgent medical situation. This could save you big money on expensive vet bills, not to mention it could save your cat's life.

PrettyLitter bag and color indiciator spots in litter
  • Dark Yellow / Olive Green color indicator Typical

    Dark yellow/olive green indicates cat urine within the typical range.

  • Orange color indicator Acidity

    Orange may indicate metabolic acidosis or kidney tubular acidosis.

  • Blue color indicator Alkalinity

    Blue may indicate certain types of urinary tract infections or increased risk of stone formation.

  • Red color indicator Blood

    Red may indicate bladder crystals, feline lower urinary tract issues, or certain types of kidney disease.

Why is PrettyLitter Better?

Absorbent icon

Advanced Odor Control

Our super absorbent silica gel litter eliminates smells.

Feather icon

Ultralight & Delivered Free*

Stop hauling a giant bag of litter home from the store.

Heartbeat icon

Monitor Your Cat's Health

Color changing cat litter crystals to help detect potential health issues.

Litter Comparison

PrettyLitter PrettyLitter Others Others
No Heavy Clumps Has this feature
Absorbs OdorHas this feature
Lightweight Has this feature
Low Dust Has this feature
Weekly Refilling Has this feature
Low Tracking Has this feature
Health Monitoring Has this feature

What Do Real Customers Think?

The PrettyLitter Promise

Daniel is standing in front of a counter with various PrettyLitter products

Daniel Rotman

Founder & CEO

PrettyLitter was invented to give cat parents peace of mind knowing that they can keep daily tabs on their cat’s health, and we attribute our success to our loyal fanbase. When our customers suggested a scented litter in addition to the original unscented litter, we added real lotus flower botanicals for a subtle, fresh scent.


With the goal of improving cat care through smarter products, we developed PrettyPlease Premium Dry Food, two varieties of wet food, dental treats, a litter mat, and a litter box.

Read More

Veterinarian Seal
of Approval

Dr. DeWire is holding a cat on top of a counter


“Most owners don’t realize their cats are coping with an illness unless the disease has significantly progressed making treatment more difficult. That’s why I’m so excited about PrettyLitter.”
Dr. DeWire, Veterinarian
Pfizer Clinical Achievement Award for
Excellence in Veterinary Medicine
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Frequently Asked Questions

PrettyLitter package and bowl of litter with paw prints and scooper

If for any reason you’re not completely satisfied, just return within 30 days and we'll issue a full refund.