New snacks on sale now for a limited time! Use code NEW for 15% off.

Our Story

      PrettyLitter Mission

The PrettyLitter Mission

We're here to help take some of the stress out of cat parenting, so you can focus on what matters most -- living a long and happy life together.

Daniel Rotman Founder & CEO

Our Story

As a pet lover, I enjoyed cuddling and playing with my beloved cat Gingi. One day, I noticed Gingi wasn’t eating and playing like normal. I took her to the vet that day and waited patiently as Gingi was administered a urinalysis and blood test. The tests confirmed the worst. I was crushed to learn that Gingi had been harboring a terminal illness for many months. I made a significant financial investment to try to extend her life, but Gingi passed away a few months later, leaving me with the unsettling question of “what more could I have done?”

Why wasn’t there some kind of detection tool to help be proactive in my cat’s health?

PrettyLitter was invented to give cat parents peace of mind knowing that they can keep daily tabs on their cat’s health. Cats are notorious for hiding illnesses, so it's often hard to tell if they are sick or in pain. I created PrettyLitter to make it easier to know if your cat is experiencing a potential health issue before urgent medical care is needed, saving you money, stress, and potentially your fur baby’s life.

Daniel Rotman Founder & CEO

The PrettyLitter Difference

      PrettyLitter Experience

The PrettyLitter Difference

Our litter is made with lightweight silica gel that helps detect early illness in cats. Learn more about how it works.


“[Ziggy's] litter started turning blue... I took him in, and sure enough, he had a blockage! Thankfully, the emergency vet said we caught it early enough that there was no kidney damage, which can be fatal."

Ziggy had absolutely no other symptoms, so without Pretty Litter, I would have never known something was wrong with him. Needless to say, I will be a user for life! It was also nice to hear my boyfriend say, "wow...I guess that litter was a good investment after all.”

Katie W.

In The News

Nat Geo
ABC Family
New York

Search our shop